Minneapolis/St. Paul – The Minnesota Timberwolves are teaming up with Clorox to host #WolvesInWhite when they take on Steph Curry and the defending NBA Champion Golden State Warriors.
As part of the festivities, fans will be encouraged to wear white and every person in attendance will receive a white rally towel, courtesy of Clorox. The night’s Deal of the Game will feature a commemorative #WolvesInWhite t-shirt.
“The #WolvesInWhite night is a great way to bring the Timberwolves and Clorox brands together and create something special for the fans,” said Paul Hollis, Director of Sales for the Clorox Company. “We’re excited to be a part of the Timberwolves community and are proud to be able to continue our partnership with the team and to support the Minneapolis area.”
Social media users will also be able to “white out” their social profiles by adding the #WolvesInWhite badge to their Facebook or Twitter account and a “white out” Snapchat filter will be available for fans to use throughout the day (geo-targeted to Target Center).
Timberwolves.com will also feature a “white out” activation button that prompts users to interact with the site, transitioning the default blue website into a limited-time white out website.