The partnership between the NBA and Nike took the spotlight on Friday evening when teams across the league officially revealed their ‘Statement’ edition uniforms heading into the 2017-18 season.
The ‘Statement’ edition threads follows the unveiling of the “Association” and “Icon” editions earlier this summer. A fourth team edition will be released later this year, according to an official release between the NBA and Nike.
In an effort to bring fans closer to the game, the new and innovative uniforms will include an embedded chip that “will launch real-time team and player content such as pregame arrival footage, highlight packages and top players’ favorite music playlists.” Fans will use their smartphones to download the NikeConnect app, which will activate the functions once the phone taps the chip on the jersey. Full details are here.
What you need to know about the statement. #NIKExNBA @Yg_Trece https://t.co/yJ24H6Wbv8 pic.twitter.com/mhGe0DP1uh
— OKC THUNDER (@okcthunder) September 16, 2017
BG x Statement. #NIKExNBA pic.twitter.com/9hAKwzJJAt
— LA Clippers (@LAClippers) September 16, 2017
What do you think of our #NIKExNBA Statement Edition uniforms, #DubNation? 👀 pic.twitter.com/IlmdRCnsPB
— Golden State Warriors (@warriors) September 16, 2017
