The 2019-20 NBA season marks the Cavaliers 50th season and fans can get ready to
take a trip down memory lane as the team prepares for a celebration that will
honor the past and look to the future of Cleveland Cavaliers basketball. The
50th Season Celebration will pay homage to the history and journey of the
Cavaliers franchise over the past 50 seasons to 2019-20 when the team welcomes
in a new decade for the next generation of Cavs fans.
To announce their golden celebration, the Cavaliers released a retrospective
video and introduced a commemorative logo in tribute to the 50th season.
The circular logo highlights 50 seasons of Cavaliers basketball through a
dominant 5-0 in a bold, gold fill. The numbers are outlined in the Cavaliers
heritage colors of wine and gold, first introduced to the team in 1970 and later
re-introduced to the team in 2010-11. Flanked to the left and right of the 50
are the inaugural and current seasons of 1970 and 2020. Centered at the heart of
the logo is the Cavaliers partial logo with ‘CLEVELAND CAVALIERS’ positioned at
top and bottom to reflect the current team brand. Encapsulating the logo is a
black fill, representing the black jersey’s worn in the team’s historic run to
the 2016 NBA Championship.
A condensed version of the logo will also exist throughout the season,
highlighting the same storylines as the logo above. Both logos will be used
throughout the year to commemorate 50 seasons of Cavaliers basketball, and will
appear in areas such as the Cavaliers court, commemorative items, limited
edition merchandise and throughout various 50th season activations.
The centerpiece of the season-long celebration will be theme nights dedicated to
remembering five eras of Cavs history that began in 1970 when the team first
joined the league as an NBA expansion team. Each theme night will feature unique
content and activities, in-game moments with special reunions being planned,
commemorative giveaways and more– all to give fans the opportunity to relive
and experience the special moments in time that helped define the Wine & Gold.
The Cavaliers also announced a very special charitable initiative for the 50th
season celebration that reflects the franchise’s long-standing commitment to
community support over five decades. Through the Cavaliers Community Foundation,
a total of $250,000 will specifically be gifted to local non-profit and
charitable organizations during the 2019-20 season. The donation will be
distributed monthly (November-March) and is in addition to the organization’s
normal annual giving and donation programs. More details on the 50th season
program will be announced closer to the start of the season.
“We have great plans in place to celebrate the Cavaliers 50th season that we
know our fans will enjoy. We will rewind highlights, commemorate moments and
embrace the memories that are a part of Cleveland’s rich sports history and our
fans own personal stories,” said Cavaliers Chief Marketing Officer Tracy Marek.
The Cavaliers will tipoff the team’s milestone season in the glow of the newly
transformed Rocket Mortgage FieldHouse. With the completion of the two-year
massive renovation project to modernize the 26-year-old venue into a vibrant
showplace, Rocket Mortgage FieldHouse will lead the charge in technology,
innovation and fan experience as the Cavs usher in a new era of sports and
entertainment for Cleveland and the region.
More details about the 50th Season Celebration will be announced in the coming
months. To stay on top of the latest Cavs news and updates fans can follow the
team’s official Twitter feed and Instagram account at @cavs and on Facebook at
facebook.com/cavs.
Media Content:
https://www.nba.com/cavaliers/releases/cavs-50th-anniversary-190619
Media Keywords: NBA, Sports, Cleveland Cavaliers, Cleveland Cavaliers
Media Thumbnail:
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Taxonomy: Releases, Cavs 50, 2019 Offseason
Story Link: https://www.nba.com/cavaliers/releases/cavs-50th-anniversary-190619
