ATLANTA — More than 100 Atlanta Hawks ‘super fans’ had an afternoon they won’t
soon forget at the Ultimate Fan Experience presented by Sharecare on Saturday,
Oct. 13. The private event, held at the Emory Sports Medicine Complex, gave the
attendees the chance to meet first-year Hawks Head Coach Lloyd Pierce and
members of their favorite NBA squad following a team practice session held just
a few days before the start of the regular season. The participating fans, who
were selected through a combination of video submissions and sweepstakes
entries, were given special access to the state-of-the-art Hawks practice
facility and training center.
Participating fans were given an unprecedented tour of the official training and
practice facility of the Hawks, including the club’s locker room, gym and dining
areas, as well as front-row seats to watch the team run drills on the court. The
lucky fans also sampled some of the same custom, nutritious snacks that get the
Hawks “game-ready” at the facility’s Sharecare Kitchen. After practice, fans
took pictures with Coach Pierce and players, and took home Sharecare swag.
The event was made possible by the partnership that began in 2017 between the
Hawks and Sharecare, the Atlanta-based digital health company. Sharecare is the
official jersey patch partner for the Hawks and as part of the partnership, both
organizations launched the Sharecare Movement – an initiative aimed at making
Atlanta and Georgia among the healthiest places to live in the country. Through
this partnership, both organizations are also bringing unique co-branded digital
and social content, in-arena and media branding, and major community events with
access to wellness programs and education for people across the state of
Georgia.
“As we enter the 2018-19 NBA season, we are taking our partnership with the
Hawks to the next level in ways that engage fans with their favorite hometown
team, all while promoting better health and wellness in their everyday lives,”
said Dawn Whaley, president of Sharecare. “We’re thrilled to bring the Ultimate
Fan Experience to these ‘super fans’ as a preview of what’s to come as we bring
our communities even more reasons to rally around the Sharecare Movement.”
Throughout the season, Sharecare members will have additional opportunities to
participate in exclusive experiences with the Hawks to reward healthy behaviors.
People who actively participate in the Sharecare Movement will have the chance
to earn free seats at Hawks home games, as well as access to State Farm Arena’s
new Atlanta Social suites, for hitting certain healthy living goals.
To join the #SharecareMovement, download the free Sharecare app from the App
Store or Google Play; and visit www.sharecare.com/sharecare-movement for more
information about the initiative.
Media Content:
https://www.nba.com/hawks/atlanta-hawks-super-fans-win-exclusive-personal-experie
nce-team-ultimate-fan-experience-presented
Media Keywords: NBA, Sports, Atlanta Hawks, Atlanta Hawks
Media Thumbnail: https://www.nba.com/hawks/sites/hawks/files/sc1_0.jpg
Taxonomy: Sharecare, Ultimate Fan Experience, Corporate Partner, community,
2018-19, Story, Release
Story Link:
https://www.nba.com/hawks/atlanta-hawks-super-fans-win-exclusive-personal-experie
nce-team-ultimate-fan-experience-presented
