Over 150 76ers and Virtua employees gathered Wednesday at the U.S. Wiggins
Family School in Camden, NJ, to support the city’s Born to Read initiative.
At the fifth annual Project 76 Day of Service, the group helped clean and
beautify Wiggins to prepare for the 2019-20 school year. Attendees assisted in
building book nooks, assembling reading kits, and painting the school grounds.
“We talk about this all the time — Serving the community matters,” said 76ers
President Chris Heck.
76ers Executive Director of Social Responsibility Amy Hever said this annual
tradition runs deep in the organization’s DNA.
“It’s hugely important — it’s very much part of our culture,” Hever said. “We
are an organization that’s driven to help young talent thrive and succeed.”
To support Camden’s Born to Read initiative, the book nooks at the Wiggins
School will offer students a designated area to explore the joy of reading.
April Schetler, Virtua’s Assistant Vice President of Community Health
Engagement, called the collaboration with the 76ers her favorite day of the
year.
“Today is all about giving back to the community,” Schetler said. “We’re one
team today.”
Wednesday’s event marked the fifth year in a row that the 76ers and Virtua spent
their collaborative day of service in South Jersey.
“I’m going to take away that I had a little part in making a kid smile when they
walk in here in September,” Schetler said. “To me, that’s what everything’s
about.”
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